Our Mission: New Analog Music With No ContactA message from Sanju Chiba, CEO and President of ELP:
Dear Music Lover:
All companies in the USA and Japan denied laser technology in 1988 and 1989. This was because:
- Digital music (CDs) had been introduced to the market, so there was no business opportunity in reproducing analog music on vinyl records.
- Manufacturing cost reduction is difficult for the Laser Turntable (LT).
However, I have a strong belief that analog music on vinyl records should be maintained and revitalized. Laser Turntable technology is what makes my policy a reality.
- The LT has no direct contact with the record’s groove, and creates no wear.
- The LT reproduces the audio information stored in the upper area of a record groove never before touched by a needle (the same audio information is engraved on the wall from the top/shoulder of a groove all way to the bottom)
- The LT reproduces music quite similar to the sound on master tapes.
After acquiring the LT technology, without profit and loss calculation, I began a 10-year process to work through the following challenges:
- Product development (improvement of reproduction capability and product reliability
- Development of the manufacturing facility, including special production machines, key parts and others
Since 1989, ELP has produced LTs in Japan and supplied turntables directly to end-users worldwide instead of relying on third-party resellers. We do this to:
- Maintain the close relationship with LT users for the best service after purchase
- Save on distribution costs between customers and ELP of Japan
- Provide lifetime supports to all LT users
The Laser Turntable is a one-of-a-kind, revolutionary device that will help vinyl lovers cherish their records for decades to come.
Let us make one for you.
—Sanju Chiba, President & CEO
ELP Corporation, Japan
Edison Laser Player